Bold silhouettes, strong shoulder lines, yet resolutely feminine are the hallmarks of Hulanicki's fashion designs, with her aim for her clothing to be made in high-quality fabrics at affordable prices. It is an philosophy which has brought Hulanicki huge personal success and influenced fashion worldwide.

 

Biba was the first fashion label to offer up-to-the-minute designs and well-made clothing at reasonable prices, and Biba was crucial in making British youngsters the best dressed in Europe. In the years that followed Biba Hulanicki took her design ideas to across the world inspiring individuals to dress well by offering her distinctive designs to all.-[

 

Today Hulanicki continues to create clothing in high-quality fabrics at affordable prices with her designs reflective of her own fashion heritage and her place in fashion history.